Sunday morning I stopped in a coffee shop for a pre-church gig pick-me-up, and didn't have my mug. I sheepishly ordered a paper cup with no lid and turned away the offered stir stick. All of a sudden I made this little apologetic wince and shrug, saying "Yeah sorry, I'm doing the no plastic thing."
Like everybody's doing it.
Maybe if I pretend "the no plastic thing" is all the rage and just everyone is doing it, it will catch on-- even if I only succeed in fooling myself!