I've been meaning to post about this for a while, but Gawker and The New York Times beat me to it. We have these things at my office- I bet you do too. And now they are very popular for home use as well. Pardon me for being a coffee snob, but they taste AWFUL. Plus, it is a newly created stream of sheer plastic waste. Therefore, they are things I hate. To review, Things I Hate generally:
- are made of plastic
- are meant to be used once and tossed away
- are not in any way recyclable
- appeal to people's vanity and desire for instant gratification
- strive to create a need where there was none before
- are recently created streams of pure waste
How long till we see these things stuck in the gullet of a baby albatross on Midway?
A couple choice quotes from the Times and Gawker- but go read them, too!
More than 80 percent of Green Mountain’s $803 million in sales last year came from nonrecyclable, nonbiodegradable, single-use coffee pods and their brewing systems. This year, the company expects to sell nearly three billion K-Cups, the plastic and tinfoil pods that are made to be thrown away — filter, grounds and all — after one use.
Michael Dupee, Green Mountain's vice president for corporate social responsibility, said some customers did not like to see the waste. "Consumers see the waste stream," Mr. Dupee said, "and they compare it to what they had done before, and they have a perception that there is a problem."
I'm no "LEED certified environmental consultant" or "person with a grasp of basic science," but it seems to me that brewing coffee one cup at a time via disposable plastic "K-cups" is a mite wasteful. Well, that's just "consumer perception."...Silly consumers, always perceiving things.