10. You can say "Yeah, I'm drinking the Kool-Aid" without a hint of irony.
9. Less packaging = Less plastic pollution
8. Kool-Aid is a lot less expensive than Vitaminwater products.
7. Unlike Vitaminwater, Kool-Aid doesn't brag about how nutritious it is, then have its lawyers say 'no consumer could reasonably be misled into thinking our product was a healthy beverage'. And Kool-Aid even has 10% daily value of Vitamin C.
6. With Kool-Aid, you can know exactly where the water is coming from, and what is in it. Not true with Vitaminwater.*
5. The money you spend for Kool-Aid isn't going to multimillion dollar celebrity ad campaigns (yuck).
4. You generally don't see Kool-Aid packets littering city streets. Vitaminwater bottles? They're all over the place.
3. Instead of drinking stuff that looks like Kool-Aid, you could just drink Kool-Aid.
2. Vitaminwater is over-hyped and over-exposed. Kool-Aid is retro.
1. "Hey, Ellen DeGeneres!" just doesn't have the same ring as "Hey, Kool-Aid!"
* Municipal tap water is more regulated than bottled water, and cities must publish drinking water supply and quality reports. Thanks to a California law, bottled water companies must publish water supply and quality reports as well. There are currently no Bottled Water Reports for vitaminwater products.